Horse Racing is made for the new media
I subscribe to a large series of RSS feeds from various blog and news web sites. This post in particular caught my attention this morning.
Chris Brogan, a blogger, attended a Panasonic press conference announcing a series of new products and initiatives. As the executives spoke, Brogan posted each news item to Twitter. It doesn’t get any more “breaking” than that.
As he did this, alongside him were various reporters, writing furiously into their notepads. But not matter how fast they wrote he “had the scoop on the mainstream press by who knows how long.”
I am saddened to see the various blog posts and commentaries in horse racing-land regarding the cut-backs and scale-backs of print journalism. This change, however, is an invitation to the new media.
New media is here to stay. Ignore at your own risk. News no longer needs the speed of the pony express, nor the pace of the printing press. By the time you read this post, I could have circulated it around the world twice, and back again.
Horse racing is an ongoing event, every day and all day. It is custom-made for the new media. Now, we just need to embrace it.